Lucky Punch

During my Senior year of my BFA in Graphic Design, I created and designed Lucky Punch, a hard cold brew drink. Lucky Punch was awarded 3 Gold Addy Awards for Illustration, Logo Design, and Packaging Design - as well as a Silver Addy Award for Point of Sale Display. Lucky Punch has also gone onto AAF's District Awards and won 3 Silver Awards for Illustration, Packaging, and Point of Sale, and will be entered in the National level.

Team
McKayla Hogan

Everyone knows a coffee lover - constantly clinging to their luke warm, once iced-coffee from 3 hours ago, trying to milk that energy-high for as long as possible. Coffee lovers are passionate, they will drink coffee morning, noon, and night. So why not incorporate everyone's new favorite form of coffee, Cold Brew, into an alcoholic beverage? And we're not talking about a your grandma's Irish Coffee. We mean a knock your socks off, ass-kicking, punch in the face of flavor and energy.

Meet Lucky Punch. The concept of Lucky Punch was created to act as a middle-man for coffee lovers and a stiff drink at the end of a long day. Lucky Punch combines the fun of an alcoholic drink and the kick of a coffee. Lucky Punch has its classic flavor - Kick-Ass Classic, two supporting flavors - Lavender Blueberry Blitz and Minty Mocha Madness, and one seasonal flavor - Spicy Autumn Brawl. Try a sip of chaos - Try Lucky Punch.

The Four Flavors - Kick-Ass Classic, Minty Mocha Madness, Lavender Blueberry Blitz, and Spicy Autumn Brawl.

Exterior Packaging

Exterior Packaging

Additional angles of can design

Logomark Design

Point of Sale Display Design

Final Illustration Work

Concept work & sketches