I designed Victory Cup’s Branding and logo. I designed and maintain their accompanying website, victorycupinitiative.org. I am responsible for creating all of their print collateral, invites, web assets, advertisements, event materials, and more.
Team
McKayla Hogan
Erin Zanotti
Anna Lee
Ashley Vann
Branding / Logo System Design
Color Palette
This color palette is designed to convey trust, impact, and collective purpose, aligning with a nonprofit that facilitates and amplifies giving for other mission-driven organizations.
The warm orange and gold tones introduce a sense of energy, optimism, and forward momentum, reflecting active participation and the positive outcomes generated through community support. These hues help communicate approachability and inspiration without compromising credibility.
The teal and aqua tones provide a strong foundation of stability, transparency, and reliability. Commonly associated with trust and clarity, these colors reinforce confidence in the organization’s role as a responsible steward of funds and a dependable partner to nonprofits and donors alike.
The deep charcoal neutral grounds the palette, adding professionalism and authority while ensuring visual balance and accessibility across platforms. It supports clear hierarchy and readability, particularly in informational and financial communications.
Further brand ideation
Marketing Collateral
Event Collateral
Invitations
Social Media